The term link building has been used quite often in context with SEO, which leaves most nonprofits wondering about its meaning and benefits. Link building is a process wherein inbound links are created on other websites that direct traffic to one’s own website. This is a very useful and effective activity that can help increase traffic to your nonprofit website manifold.
Link building essentially includes becoming a part of directories, newsletters and e-magazines. It has been found to be one of the most effective means of popularizing a website. Link building also includes link exchange wherein both parties agree to feature each other’s links on their respective websites. It can often be better to go with a high quality link-building vender such as Opmax who can really speed up the entire process for you.
Submitting links to directories also forms part of the link building process. Web directories are essentially a collection of web pages that contain similar content and information. Being listed in a directory offers dual benefits to nonprofit websites. First, it helps expose the website to quality traffic and secondly, it helps increase the page rank as search engines find and index these links into their listings. Another benefit of submitting your link online as a directory submission is that you do not need to feature any other person’s link onto your site. This translates into the fact that the traffic that visits your site is not distracted by unnecessary information.
The link building activity includes the following benefits amongst others:
- Link building diverts quality traffic to your website, which means those people who land on your web page are already interested in the cause you support or the activities that you carry out.
- Your site will be viewed as a valuable resource when it begins to feature quality incoming links.
- This SEO activity offers your site, and thereby nonprofit, the benefit of increased visibility, credibility and gaining from the right exposure.
- Link building increases the chances of your website being indexed by a search engine