An introduction to Link Building for Big Businesses

The term link building has been used quite often in context with SEO, which leaves most nonprofits wondering about its meaning and benefits. Link building is a process wherein inbound links are created on other websites that direct traffic to one’s own website. This is a very useful and effective activity that can help increase traffic to your nonprofit website manifold.

Link building essentially includes becoming a part of directories, newsletters and e-magazines. It has been found to be one of the most effective means of popularizing a website. Link building also includes link exchange wherein both parties agree to feature each other’s links on their respective websites. It can often be better to go with a high quality link-building vender such as Opmax who can really speed up the entire process for you.

Submitting links to directories also forms part of the link building process. Web directories are essentially a collection of web pages that contain similar content and information. Being listed in a directory offers dual benefits to nonprofit websites. First, it helps expose the website to quality traffic and secondly, it helps increase the page rank as search engines find and index these links into their listings. Another benefit of submitting your link online as a directory submission is that you do not need to feature any other person’s link onto your site. This translates into the fact that the traffic that visits your site is not distracted by unnecessary information.

The link building activity includes the following benefits amongst others:

  • Link building diverts quality traffic to your website, which means those people who land on your web page are already interested in the cause you support or the activities that you carry out.
  • Your site will be viewed as a valuable resource when it begins to feature quality incoming links.
  • This SEO activity offers your site, and thereby nonprofit, the benefit of increased visibility, credibility and gaining from the right exposure.
  • Link building increases the chances of your website being indexed by a search engine



Value of Internet Marketing

Most companies now have started internet marketing and internet marketing is growing very fast. So many companies survive and grow relying on internet marketing. Thus it can be seen that internet marketing can create value to the enterprise, directly or indirectly to make money and be profitable.

Internet marketing is a relatively low-cost, high-return method of marketing that can create a high level of value to a company or individual.


To understand the value of internet marketing, we should analyze it by internet marketing classification. Normally, Internet marketing can be divided into online advertising, online research, SEO, integrated marketing, and crisis public marketing, etc.

Online advertising is to advertise through the internet to achieve brand awareness or increase revenue.

Online advertising generally includes search engine bids, affiliate marketing, targeted advertising. Search engine bidding is totally a game more for the rich. Targeted advertising is the best way of online advertising, through the delivery of targeted advertisements a company can create a high level of return. Affiliate marketing is a heavy volume and screening tool, when properly applied creates a profitable and successful result.


Internet research includes market and competitor analysis and statistics.

It is actually the basis of internet marketing. If there has been no investigation, then your internet marketing carried out may be very difficult. Here is a network research listed separated because I believe that this is an existence of separate professional services, such as certain medical industry reports.

SEO is search engine optimization; it is the hottest words in recent years.

SEO optimization generally includes three core components: content, structure, links. SEO can enhance the user experience and site search engine rankings, and then make the site conversion rate, to create value for website owner.

Integrated Marketing means integrating a variety of internet marketing methods and platforms.

With the upgrade of the marketing needs, internet marketing channels, and the need to always upgrade, thereby affecting the Internet media and traditional media, the formation of the entire network linkage is affected by time. Integrated Marketing frequently uses blog marketing, forum marketing, SNS Marketing, News (event) marketing and so on.

Crisis public marketing is a way to deal with negative news.

Eliminating the negative is equivalent to an increase of reputation. Crisis public relations, the most common method of integrative marketing, viral marketing and word of mouth marketing.
Finally, the value of internet marketing is not just for needs, but also because of the means of achieving internet marketing.

Your website is for your visitors, not for you!

It is almost impossible to not throw yourself into the design of your new website.

When we were designing our brand-new website, we made some of the very same mistakes that we see clients make on an ongoing basis. We included aspects or features to the website that we really liked, and we forgot for a moment that our demographic or audience is business owners and business professionals. For us we are going to have to go back to the drawing board and redesign a completely brand-new website that focuses strictly on professionals, and their pain or needs for Internet marketing versus making it more fun and personal for us. I think it’s very easy to forget who you are designing a website for.

The same goes for search engine optimization, it is so often that we see customers suggest key phrases and keywords that definitely apply to their business; however, “Jack Bauer” will probably not use the key phrases and keywords originally selected by the business owner. For example let’s take my industry, I am a professional search engine optimization expert in Maui and I want to rank my website:, and I think that probably one of the most used search terms for customers that are looking for our services would be “Maui SEO“. When we talk with customers about how they found us online, we find that they very rarely come to us using that exact search term. For us the search term Maui SEO makes the most sense as we are in the business, and search engine optimization is most often referred to as “SEO”, so would that make the most sense that companies and marketing professionals in the Maui area would type in “Maui SEO”?

The fact is that most of these companies or individuals that are searching for search engine optimization and Maui do not use the keyword “Maui SEO”. When I look at the analytics for our project, most of the searchers that do come to our website are finding us through the search term “Maui SEO”, yet when I speak with customers that have found our website online and called us they have usually used a different key term or keyword phrase. Perhaps “Maui SEO” is so popular because it is our competitors that use this term, or maybe it is industry professionals that are involved in internet marketing. My point here is that the customers that are calling usually type in something much different like “Maui Interent Marketing Companies“. So although we are getting much traffic from obtaining a first page ranking for the keyword “Maui SEO”, we also have to consider other extrapolations of that keyword such as “Maui Seo company, Maui Seo firm, Maui Seo professional, etc.”

The extrapolations or longer keyword phrases are usually much easier to obtain a page-one ranking than a one-word or two word key phrase. Using these variations of search terms in setting up your website will help you to avoid stuffing your pages with the same keywords and give you the ability to produce more content that is actually “useful”. Ultimately at the end of the day you are not producing the website for yourself or for Google, you are producing the website for the end-user. By developing content that is useful and has relevant keywords sprinkled throughout the content piece, you will obtain a lower bounce rate and a higher conversion rate from the website.

Using Google Analytics to Track your Site’s Traffic

What good is a marketing tool if you cannot track its effects?

A website is not one of those marketing pieces that you use to just create awareness of your companies existence. A website correctly marketed online will bring in leads and direct prospective clients to your business’s location. If not marketed online, it’s more of an electronic business card that people can check out once they know about you. Regardless how you use your website, you need to be able to see how many visitors it is getting and more importantly how they found you, how long they were on your site and what pages they visited. By using the free analytics tool provided by Google, you are able to see these things and much more!

The first thing you should do to make it easy on yourself is sign up for a Google or Gmail account if you do not already have one. By doing this you allow yourself access to all of the great free tools Google has available such as Google Analytics. After signing up and logging into your Gmail account, search for “Google analytics“and locate the tool. Once there, you will find the directions for adding a site to the Analytics tool. An important aspect of using Google Analytics is putting the tracking code on every page of your website. This way it will allow you to get a real indication of which pages your searchers like visiting and what pages they do not visit often. You can then try to either create more exposure to those pages or add more to the page that would attract more traffic.

site-trafficOnce you have added analytics to your website it will immediately start recording your website traffic’s tendencies such as pages visited, time on the site and whether or not the visitor is new to your website or not. Obviously when you first start out, every visitor will be a new one but after a few days your percentage of new visitors will start to drop. A good percentage of new visitors is anywhere above 85%. The idea is to keep driving new traffic to your website but making sure your website is useful enough to bring back those who have already been there.

There are many features of Google Analytics that can benefit your search engine optimization campaign.

The Google algorithm used for ranking sites for example includes many of the aspects that analytics will show you including bounce rate, length of time on the site & the referring sites you are getting traffic you get. These are all important things to keep track of to help you with increasing your ranking on Google. You want a low bounce rate or to limit the number of people who leave your site in 30 seconds or less, you want to keep visitors on you site as long as possible and also increase the number of referred traffic coming to your site.

It’s important to use a third party tracking system for your website reports so someone does not have the ability to create “false numbers”. Google analytics is a great third party reporting system that we use for all of our search engine optimization clients. Whether you are working on your own website or you have someone else doing your internet marketing, Google analytics is a great tool!